Strike First Entertainment is a Chicago-based film production and distribution company that focuses on DVD and On-Demand movie releases. Inside Story provided copywriting, design, publicity and event management services for a variety of projects.

Publicity

Situation: Strike First Entertainment launched a new film, “HipHopBattle.com: Detroit vs. Cleveland” by independent filmmaker David Velo Stewart at Cleveland’s Rock and Roll Hall of Fame.

Idea: Inside Story created radio campaign including commercial spots and ticket giveaways targeted to Cleveland market to maximize exposure and increase attendance at premier.

Result: The film premier drew a capacity crowd at the Rock Hall and heralded local press coverage.

Event Management

Situation: Filming for “HipHopBattle.com: Detroit vs. New York” took place during a live concert held in a New York City nightclub.

Responsibilities: Venue decor, talent and VIP credentials, hospitality